PWB announces improved tree-planting program
PWB has partnered with the BC Ministry of Forests and Range to plant 150,000 new trees in BC over the next three years, starting with 50,000 this spring. through the Ministry’s “Forests for Tomorrow” program.
Western Canada’s longest established, independently owned brewery made the commitment at a planting ceremony at its Prince George brewery today along with Honourable Pat Bell, BC Minister of Forests and Range; Honourable Rich Coleman, BC Minister of Housing and Social Development, the minister responsible for the BC Liquor Distribution Branch; customers, representatives of the local community and brewery staff.
We are very pleased to partner with the Ministry of Forests and Range to replace trees that have been lost to fires or pine beetle. A year ago, when we launched Cariboo Genuine Draft, we committed to find a way to support our environment. This partnership and planting seemed like a perfect way to celebrate Cariboo Genuine Draft’s successful first year. Trees are part of the lifeblood of the Cariboo and a key resource for British Columbia,” said Kazuko Komatsu, President and CEO of Pacific Western Brewery. “We thank the Ministers and staff for their leadership in developing this important program.